Oct
30
Paramount Launches CTV Solution for Programmatic Scalability and Efficiency
Posted in: UncategorizedParamount wants to be a conduit for more efficient CTV advertising. Top line Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers. Between the lines Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite,…
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