Hasta La Creative!

Papa John’s made a big statement with a little emoji on Tuesday, posting a middle finger graphic targeted at neo-Nazis. The brand wants to make it clear that it does not support racism or prejudice.

The tweet comes after Founder, Chairman and CEO John Schnatter blamed its weak sales on the NFL during an earnings call and criticized the league’s response to player protests. This led to American neo-Nazi site The Daily Stormer creating an image of a swastika out of a pepperoni pizza, which included the line “Papa John: Official pizza of the alt-right?”

Since then, the pizza chain has been trying to recover from Schnatter’s statements.

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