Pandora Beefs Up Mobile Apps As User Base Shifts Away From PCs


Pandora is finally adding more features from its desktop experience to its mobile apps as it looks to cater to the growing number of its listeners who have never used the web version of the streaming radio service.

“Most Pandora users now have never used Pandora on the desktop,” said Pandora Chief Marketing Officer Simon Fleming-Wood.

What percentage of users exactly, he wouldn’t say. But more than 50% of Pandora’s registered users — which the company says now number more than 175 million — have never logged onto the desktop service, he said. And more than 75% of Pandora listening hours now come from people using the service on phones, tablets, or other connected devices.

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