Hasta La Creative!

Once upon a time, Page Six, the New York Post gossip section, actually appeared on page six. Like on Jan. 3, 1977, when the first edition ran, complete with tidbits about Margaux Hemingway, Henry Kissinger, Steve McQueen, Jackie Onassis and John F. Kennedy Jr. (see below).

Legendary journalist James Bradywho later went on to become an Ad Age columnist (he died in 2009)created Page Six at the behest of the paper’s owner Rupert Murdoch, who’d bought the New York tabloid for $30.5 million in 1976. It wasn’t long before Page Six became a major force in New York mediaan inky forum where reputations could be ruined or burnished, the famous humbled, fledgling celebrities given a boost and hot spots annointed or suddenly iced out. Other print gossip franchises tried to match Page Six’s momentum (from New York Magazine’s Intelligencer section to The New York Times’ “Public Lives” column), but it wasn’t until the internet’s mid-childhood that it faced serious competition (Gawker, TMZ).

Now Page Six is making a fresh bid for relevanceand crossplatform dominance. Here’s what you need to know:

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