Hasta La Creative!

Paco Olavarrieta, a well-known U.S. Hispanic creative director, is returning to New York as a partner and chief creative officer at independent Hispanic shop D Exposito & Partners, after more than five years at Omnicom-owned Dieste in Dallas.

D Exposito was started in 2005 by Daisy Exposito-Ulla and her filmmaker husband Jorge Ulla, who is chief ideation officer. Ms. Exposito-Ulla, the agency’s chairman-CEO, was born in Cuba and entered advertising as a creative at Y&R’s Hispanic shop Bravo Group in New York and rose to chairman and CEO of that agency before leaving in 2004.

Mr. Ulla said that D Exposito is a solid independent agency with loyal clients “but today we need a more audacious creative identity.”

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