Pablo Del Campo Opens New Agency in Buenos Aires
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Pablo del Campo is back, with a new Buenos Aires-based agency called Del Campo Global that will focus on entertainment and content.
Del Campo has been sitting out a non-compete agreement with Publicis Groupe since leaving Saatchi & Saatchi, where he was worldwide creative director, in April 2016. He earlier built and ran one of Argentina’s leading agencies, Del Campo Saatchi & Saatchi, mixing award-winning creative with a strategy of doing regional and global work from Buenos Aires for Procter & Gamble and other international clients. (Del Campo Saatchi & Saatchi was named Ad Age’s International Agency of the Year in 2011.) Even after he took on Saatchi’s global creative role in 2014, he remained based in Buenos Aires and traveled extensively.
“Our idea isn’t to compete with ad agencies,” Del Campo says of his new venture. “Our spirit is to add, to generate business opportunities that offer clients more.”
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