Hasta La Creative!

A new campaign from mcgarrybowen Chicago and The Kraft Heinz Company for P3 Portable Protein Packs. The new creative campaign is built out of a real-life truth: no matter where your day takes you or what your job looks like, there comes a time, usually around 3PM, when you need some energy to keep going.

With P3 Portable Protein Packs, you can combat that dreary, drowsy, or just plain slumpy feeling with The More Interesting Way To Get Your Protein. P3 is packed with a savory and crunchy variety of meat, cheese, nuts and up to 13 grams of protein to keep you going strong for your daily hustle.

The campaign consists of a :15 TV spot called “Slump” that comedically dramatizes the 3PM Slump and shows how P3 can combat it, with other supporting campaign elements carrying on this theme. The 3PM Slump campaign will primarily run on TV over the summer, with online videos and social running in support.