Jun
03
Owly Gets Makeover As HootSuite Targets C-Suite With Rebrand
Posted in: Uncategorized
After six years in the social-media business, HootSuite has decided to show it is a more mature brand and has redone its logo, certain site elements and messaging to appeal more to executives.
The move comes a year after HootSuite’s $165 million round of funding, which had been used to help buy social-media analytics company UberVu; expand in Europe; and open an office in Singapore. HootSuite’s next step is to do over its website and logo, including its brand symbol Owly, who is now black and white.
The official unveiling will happen on Wednesday at Connect in London at a HootSuite customer and user event.
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