Hasta La Creative!

If you ever get lost in the sea of marketing jargon permeating the digital advertising industry — and we know it’s hard not to — there’s a new browser extension you may want to try out.

The extension, called “Marketing Contradictionary,” highlights marketing terms appearing on web pages and defines them upon a scroll over. The extension is the product of ad-tech company Chango and works with Google’s Chrome web browser.

“A lot of marketers are a overwhelmed with programmatic lingo and marketing jargon, so much so they often times contradict themselves when explaining or using the terms,” said Chango VP-Marketing Ben Plomion, explaining the thought behind the extension’s name.

Continue reading at AdAge.com