Hasta La Creative!

Once solely the domain of the HR department, employee communications are increasingly being routed through the chief marketing officer’s office. A number of factors are driving this change, including the need to improve retention rates in the face of record unemployment, a recognition that a strong culture can make or break the customer experience and that employees can be deployed as persuasive brand advocates.

To better understand the ins and outs of employee communications, I spoke with Bob Armour, the CMO of Jellyvision, a software company that helps employers market their benefit programs to employees. And while benefits are still the domain of HR, the lessons Armour shares are applicable to allemployee engagement requires a focused strategy, multi-touch and multi-channel campaigns, clear metrics all enhanced by user-friendly tech.

Why is it so hard for companies to communicate effectively to their employees?

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