Hasta La Creative!

Creative Director Rich Russo of ad agency Euro RSCG Worldwide called on the talents of award-winning editor Jeff Ferruzzo of Outside Editorial for a new Public Service Announcement (PSA) for the Coalition for the Homeless. The nation’s oldest advocacy and direct service organization helping the homeless, the organization’s new PSA entitled “When All Else Fails” features :90, :60, :30 and :15 versions; and is currently airing on the E-Health Network throughout New York.

Concepted by Euro’s Rich Russo and directed by Gary Lankford, with cinematography by Kevin McKnight, “When All Else Fails” informs New Yorkers about the growing epidemic of homelessness in their city. A diverse group of homeless (men, women, and even children) depicted in a montage sequence are empowered, given a voice, as each reads excerpts from a “New York Magazine” article addressing the issue. As an image of a man’s face fades into that of a child, the narrator delivers an alarming statistic: the average age of a homeless person in New York City today is nine years old.

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