Oct
27
Outback Steakhouse Owner Bloomin Brands Reviews Media Agency Business
Posted in: Uncategorized
Outback Steakhouse parent Bloomin Brands is conducting a review for its media agency business, according to people familiar with the matter.
Bloomin, which owns Aussie-themed casual-dining chain Outback, Bonefish Grill, Carrabba’s Italian Grill, Fleming’s Prime Steakhouse and Roy’s, spent $149.6 million on measured media in the U.S. in 2013, according to Kantar Media. Outback accounted for the bulk of the spending.
The Tampa, Fla.-based company tapped incumbent Carat in late 2007. A year earlier, Bain Capital bought the company, then known as OSI Restaurant Partners, for over $3 billion. Bloomin Brands went public in 2012.
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