Hasta La Creative!

Branded utility is becoming a buzzword, but when the examples are this flawless, I can’t help but be impressed.

According to Ad Age, Clear Channel Outdoor, which runs several self-service public bicycle rental programs in Europe, has brought the concept to Washington, DC.

The initial rollout features a total of 120 bikes at 10 rental sites near downtown Metro stations. Rack locations depend on a number of factors including access to the Metro, employment and residential density, popular destinations, customer survey feedback and proximity to other racks.

Members can rent the bikes for up to three hours and return them to any of the 10 rental sites.