Oscars Live Stream Bug: Advertisers Are Stuck With TV's Streaming Glitches
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If you were trying to stream the Academy Awards from ABC’s Watch app on Sunday night you may have unwillingly caught parts of the movie “The Social Network” instead. At points during the telecast, viewers reported ABC switching from the awards show to the David Fincher drama, causing them to miss out on some of the show and commercials.
This is now the second year in a row that ABC has experienced complications with the live stream of the awards show. During the 2014 telecast, the stream crashed before the Oscars even began due to a traffic overload.
While the problems upset viewers, who have come to expect access to big-event TV on connected devices at home and elsewhere, for some advertisers it’s the risk they must take to ensure they reach their targets.
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