Feb
22
Oscar Mayer and Kraft aren't what they used to be. Plus, Nike and YouTube do damage control: Friday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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If you need more proof that this is a tough moment for time-honored consumer brands, look at Kraft Heinz: It just signaled that its trademarks for Kraft and Oscar Mayer aren’t as valuable as they once were. As Ad Age’s Jessica Wohl writes, the company took a massive $15.4 billion charge to write down the value of assets, including those famous trademarks. (In other bad news, it also disclosed an U.S. Securities and Exchange subpoena related to its accounting.) Wohl writes:
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