May
04
Orange Leaf Frozen Yogurt: Life is better with moms
Posted in: Uncategorized
Moms are Orange Leaf’s primary demographic, making up approximately 70% of their market share. The campaign, which is part of Orange Leaf’s larger Life is Better platform that reflects the relationship the brand is building with its customers, will recognize moms by providing them with free froyo on Mother’s days.
Advertising Agency: ICG, Oklahoma City, USA
Creative Director: Doug Farthing
Production company: Filmyard
Producer: Les Wells
Director/DP: David Morrison
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