Apr
24
Oracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues
Posted in: UncategorizedOracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content. Oracle, which announced the acquisition today without disclosing a price, said that Grapeshot already works with more than 5,000 marketers, processing 38 billion programmatic ad impressions each…
Post a Comment