Hasta La Creative!

The latest campaign for OppenheimerFunds by McCann XBC highlights their new Multi-Factor ETFs, which maximize the diversification benefits of combining multiple well-established investing styles such as value, momentum, quality, size and low volatility by dynamically readjusting factor exposure monthly in response to the current macroeconomic environment. The campaign uses a simple, memorable metaphor to introduce a not-very-simple product. We compare five investment factors to five human senses. And then reveal what happens when you use the wrong ones, all in 30 seconds… or in the time it takes you to read a billboard. The campaign delicately delivers the complexity of the message using fun and playful visuals.