Hasta La Creative!

Marketing innovation continues to move at a rapid pace. Combine that with constantly changing technology, and martech becomes a whirlwind venture. Something simple like a web page’s compatibility with multiple browsers is no longer so simpleyou now need to consider more than 1,000 combinations of operating systems and browser versions, with new ones emerging constantly. Rules and best-practices are ever-evolving, meaning the cost and energy needed to keep up is significant.

To that end, here are four rules that CMOs have to learn or, in some cases, unlearn, to keep up.

Buy 90 percent, build 10 percent

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