Hasta La Creative!

I figured out one of the reasonsthere are manywhy corporations suck: it’s the way you plan, forecast, budget and ultimately spend money.

You live in the particular circle of Dante’s Inferno I call, “Death by a thousand budget cuts,” which by the way is your just reward for an entire process that is horribly flawed, inept and borderline incompetent.

You begin the process around September and go into this trancelike planning dance whichsomehowis meant to predict accurately what the next 15 months are going to look like, when in reality you don’t even know what the next 15 days, minutes or Presidential tweets are going to look like.

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