Opinion: Europe's Strict New Privacy Rules Are Scary but Right


Apple defies industry logic.

Apple is the only major tech company with a default assumption that consumers don’t want to be tracked or targeted across the web. Its leaders convey a belief that your data is your data until you say otherwise. In a world where data has been called the “new oil,” how does Apple side with privacy and stay so rich?

Cynics argue that it’s because Apple depends less on advertising and commerce. I say it’s a benefit of Apple’s strategic decision to build trust with its customers.

Continue reading at AdAge.com

No Responses to “Opinion: Europe's Strict New Privacy Rules Are Scary but Right”

Post a Comment