Mar
12
OpenAP Sets Advertiser Advisory Board to Help Transform TV Ad Transactions
Posted in: UncategorizedOne day after AT&T expanded its Xandr Invest audience targeting platform into a true rival, OpenAP is making some news of its own. The consortium announced today it has created an advertiser advisory board made up of agency and brand leaders who will help influence the development of OpenAP Market, which launched last October and…
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