Dec
09
OpenAP Adds CBS Assets Following Viacom-CBS Merger
Posted in: UncategorizedOpenAP has been dealt some blows by recent media mega-mergers, but the audience targeting platform is getting a big boost from last week’s union between CBS and Viacom, which helped create the consortium back in 2017. CBS is officially joining the consortium following its recent recombination with Viacom. As a result, the broadcast network and…
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