Aug
21
Open Wines: When we open up, we let life in
Posted in: Uncategorized
Open Wines has built a brand position around self-expression, and this new campaign focuses on how being vulnerable and expressing oneself can lead to a deeper bond between two people. “Something happens over a bottle of wine when it’s shared between two people, especially when those two people have a bond,” says Joseph Bonnici, Bensimon Byrne partner, executive creative director, Bensimon Byrne. “People open up. They share. They reveal themselves.”
The spots feature three different sets of people, all sharing deeply personal stories about their life.
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