Ooh La La! Yoplait's Talking Cow Is Mooving Onto Your Screen
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Yoplait one-ups Mr. Ed with a talking animal that has a French accent in its latest spot. “Milk Cow” features a talking cow sharing Yoplait’s new recipe, which has 25% less sugar. Meanwhile, the latest spot from Krusteaz encourages us to “Seize the Happy” by trying one of its 10 pancake mixes.
And consider yourself warned: Grab a tissue before watching Toyota’s “My Bold Dad.” The emotional spot, which originally aired during the Super Bowl, ranked as the No. 5 most engaging and gets us in the Father’s Day spirit by reminding us all of why we love our Dad.
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