Apr
30
Online Video: Why We Advertisers Have it All Wrong
Posted in: Uncategorized
One typical romantic evening recently, my wife and I settled into bed to watch our favorite shows. She queued up a fresh recording of American Idol as I sat beside her, "Lost" episodes emanating from my warm Mac laptop. For a brief moment, my inner marketing director became conscious of the irony. My wife was zipping through commercials with her TiVo remote while I begrudgingly watched ABC "house ads," a sad indicator of unfilled inventory.
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