Aug
10
Online Shoppers Still Feel Embarrassment
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Let’s set the scene: You are a regular consumer who just had a wild night of partying. You wake up in an unfamiliar place with an unfamiliar person.
Uh-oh.
You know what kind of consequences you could come under, so you decide that getting a test kit is the right way to go.
Except — do you go in person to get it? What if you’re waiting in line and a person you know from church sees you?
So you search for the test kit online. Perfect!
Or is it?
A new study out of Indiana University suggests that consumers who purchase…
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