Sep
18
Online-Ad Retargeter Criteo Files for $190 Million IPO
Posted in: UncategorizedDespite mixed results so far this year, the ad-tech IPO calendar continues to fill up.
Criteo, a French web advertising company that specializes in retargeting people with ads based on the sites they visit, has filed papers with the Securities and Exchange Commission for a $190 million initial public offering.
The company’s IPO will be another test for what has been a lukewarm market for ad-technology after the largely disappointing IPOs of Tremor Video and YuMe earlier this year. Online ad buyer Rocket Fuel will be another indicator when it makes its Wall Street debut this Friday.
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