Oct
14
Online Ad Network Display-Ad Rates Take a Dive
Posted in: UncategorizedNEW YORK (AdAge.com) — Overall online ad budgets may be holding steady, but average display-ad rates delivered by ad networks continued their yearlong slide in the third quarter, according to ad network optimization firm PubMatic. Ad networks delivered 27 cents per thousand impressions to web publishers, on average, in the third quarter, a 21% drop from the second quarter (34 cents), and a 27% drop from the first quarter (37 cents).
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