Hasta La Creative!

In one fell swoop, Fox’s sudsy musical drama “Empire” on Wednesday not only turned the broadcast TV universe on its ear, but it also knocked a pop diva out of the spotlight.

According to Nielsen live-plus-same-day ratings, the season finale of “Empire” didn’t raise the roof so much as tear it off completely. The last hour of the two-part block averaged 17.6 million viewers and a 6.9 in the 18-to-49 demographic, making it the highest-rated episode of a broadcast drama to air in the last seven seasons.

To contextualize the demo, as each ratings point is equal to 1% of the total population of 18-to-49-year-olds who own TVs, the “Empire” finale drew 8.76 million members of the advertiser-coveted sub-phylum.

Continue reading at AdAge.com