Jun
24
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Posted in: UncategorizedFirst partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID, a digital-like identifier that would allow advertisers using Xandr’s platform to plan and…
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