Once Again, There Are More Commercials on TV
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As has become the norm, TV networks are continuing to bolster their commercial loads in attempt to stave off declining ad revenue.
AMC Networks increased its ad load by 10% in the second quarter, the most of any other network group, followed by Viacom, whose commercials were up 7%, and A&E Networks, which was up 5%, according to a report from Sanford C. Bernstein.
“The continued ad stuffing is an obvious and unsustainable (some would say ‘desperate’) action by the networks to prop up ad revenue in the face of declining audiences,” wrote Todd Juenger, analyst, Sanford C. Bernstein. “Not only can this not be sustained going forward, it further contributes to the audience declines making SVOD [streaming video on demand] that much more preferable for viewers made numb by the absurd amount of ads (as well as decreasing the efficacy of the advertising that is still seen).”
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