ON24 Plans to Change Conversation Around Webinars With $10k Campaign
Posted in: UncategorizedON24, which provides webcasting software, is launching a campaign that takes aim at competitors by asking the question, “When did a meeting become a webinar?”
The integrated campaign includes a microsite, online video, banner ads, social media, email and content marketing — and was produced for less than $10,000. With the media buy, it will come in at just under $20,000, said Mark Bornstein, senior director of content marketing at ON24.
“I challenged my team to build an interactive campaign for $10,000 or less,” he said, noting that the three-minute video was produced in-house, and creative assets were developed by graphics design agency Skona.
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