Hasta La Creative!

In her 2013 song “Drunk in Love,” Beyonce sings “I’ve been drinking watermelon.” Now she owns a piece of a watermelon water brand.

Watrmln Wtr on Tuesday announced that the megastar was investing in the brand as part of a recent capital raise. The brand did not disclose Beyonce’s exact investment. It is also unclear if she will be involved in marketing. “We don’t know her potential involvement in marketing right now — who knows where year two goes!” a Watrmln representative stated in an email.

“Beyonce is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” brand co-founder and creative director Jody Levy said in a statement. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”

Continue reading at AdAge.com