Jun
10
On Addressability Initiative has its First Member with AMC Networks
Posted in: UncategorizedAddressable advertising on linear television is edging closer to reality. AMC Networks is the first company to pilot On Addressability, an addressable advertising initiative founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach. Addressable TV advertising lets marketers use data to more selectively select which audience categories their commercials are served in…
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