Hasta La Creative!

The ad, marketing and media industries are rife with issues as technology changes the way people consume, create, place and track ads. At the same time, change in the European Union and economic and political turmoil are creating uncertainty for global marketers. Today, Omnicom leaders addressed all of these issues — and their impact on the ad services holding company — during the company’s second-quarter earnings call.

Media spending trends

“There’s growth in digital media despite concerns around viewability and fraud,” said Omnicom CEO John Wren on the earnings call. Still, there’s a slowdown in growth, added Daryl Simm, CEO of Omnicom’s media agency network, which houses shops like OMD and PHD.

Continue reading at AdAge.com