May 07

Omnicom Merges Proximity and Rapp Agencies

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Omnicom is integrating two agencies within Omnicom Precision Marketing Group, merging Proximity Worldwide and Rapp Worldwide. The resulting agency will include 19 offices globally, operate as Rapp Worldwide and be led by Rapp global CEO Marco Scognamiglio. “Unifying these agencies under the Rapp brand accelerates the opportunity for our clients and our talent to benefit…

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