Jul
23
Omnicom Group Plots Launch of Third Media Agency Network
Posted in: UncategorizedOmnicom Group is plotting the creation of a third media agency brand and conflict shop to compete alongside its two existing brands, OMD and PHD.
While Omnicom is still in the early planning stages, its media recruiters in the past couple of weeks have begun reaching out to senior-level executives in the industry in the hopes of poaching a prospective CEO for a third shop, according to multiple people familiar with the outreach.
Representatives for the ad holding company’s media arm, Omnicom Media Group, declined to comment.
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