Jan
30
Old Navy Wants to Shake Off Discount Rep
Posted in: Uncategorized
NEW YORK (AdAge.com) — Old Navy: your new fashion destination. The division of the struggling Gap Inc. is trying to shake off its traditional discount image with a new logo and marketing campaign for the spring 2008 season aimed at women in their 20s. The aim is to recapture some of the market share lost to competitors such as Target in recent years.
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