Jun
24
Old Navy Taps Jimmy Kimmel For Flip-Flop Campaign
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Old Navy is enlisting Jimmy Fallon to create content for its flip-flop sale.
The retailer says the sale, which discounts all Old Navy flip flops to $1 per pair, is one of its biggest annual events, and this year it’s taking a bit of a different approach to its marketing.
The late-night host and his team of writers have created a skit to air Thursday during “Jimmy Kimmel Live” that uses the flip-flops in a “unique” way, a spokeswoman said. Terms were not disclosed. This year’s sale is June 28.
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