Hasta La Creative!

Old Navy is highlighting its improved activewear collection, in an effort to bring new shoppers into the fold. The retailer is rolling out a new campaign today to establish itself as a credible performance brand while keeping the playful spirit Old Navy is known for.

The move is part of an effort to lure shoppers who have not been swayed by Old Navy’s recent efforts to spruce up its offerings and don’t think of the brand as a fashion destination.

“A lot of people still have the perception that Old Navy doesn’t make the most fashionable clothes because for a while we didn’t,” said CMO Ivan Wicksteed. “If you don’t walk through the front door because you’re looking for fashion, maybe you’ll walk in looking for active.”

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