Ol Pejeta Conservancy: The World’s Most Eligible Bachelor
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Ol Pejeta Conservancy
The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed ” The World’s Most Eligible Bachelor” created a Tinder Profile where users could swipe right and donate to his cause.
Advertising Agency:Ogilvy & Mather, Nairobi, Kenya
Regional Creative Director:Joao Espirinto Santo
Creative Directors:Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Directors:Sid Tomkins, Peter Hahn
Copywriters:Alemu Emuron, Chris Wall
Photographers:Black Bean Productions, Churchill Oele
Programmers:Vimal Kaul, John Nguru
PR team:Naomi Mutua, Ogilvy London PR, Catherine Karongo, Ogilvy Mumbai PR
Sound Design:Supersonic
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