Jan
03
OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art
Posted in: UncategorizedOkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of a new campaign from Wieden + Kennedy New York–with the F word replaced by dozens of enlightened alternatives, leading to phrases like “down to feel fabulous,” “down to forget…
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