Ohio Needs a Tourism Campaign — Got Any Ideas?
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Hey ad agencies: Drop everything you are doing — the state of Ohio is looking for a new tourism campaign. And, frankly, what could be more important than that?
TourismOhio put out the call for ideas on Friday with a 17-page request for proposal document, noting that while the tourism organization in the past has engaged in “‘random acts of marketing,” this time it’s serious: “It’s not just about throwing a bunch of destinations at people and saying ‘come spend time here’ — we need to capture the emotional and experiential qualities of Ohio that make us distinctive among our contiguous states.”
For you New Yorkers living in your Manhattan bubble and clouded by your East Coast bias, you should know that Ohio is so much more than the birthplace of Drew Carey, or where Johnny Manziel rides the bench.
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