May
16
Oh, the Humanity: The Latest Ad Trend to Replace Focus
Posted in: Uncategorized
For a creative business, it’s strange how often the advertising community keeps falling for the latest fad.
A few years ago, thanks to Kevin Roberts, “love” was the hot advertising idea. Companies needed to turn their brands into “lovemarks.”
“The more brand is loved, the longer it will live,” was the thinking.
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