Ogilvy Vietnam Returns Two Cannes Prizes After Closer Look at Work
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Ogilvy & Mather returned two prizes this week that its agency in Vietnam won at the Cannes Lions International Festival of Creativity last month. In an industry rife with scam ads, it’s not uncommon for a trophy or two to be surrendered by an agency during or shortly after the festival, but this is a record year, with five undeserved Lions handed back so far by Ogilvy, Grey and BBDO Worldwide.
The statement didn’t give any further details, and a Cannes festival spokesperson said in an email “We have nothing further to add to the statement issued by Ogilvy this week.”
Reached by Ad Age via Facebook, Lorinda Hern, co-founder of the Rhino Rescue Project, responded “We only heard about it recently, and honestly, we are more disappointed about the impact the agency’s negligence (at best) and/or sheer recklessness (at worst) could have on global rhino conservation efforts than about the awards being returned. Had we been aware of the creative liberties Ogilvy took in its submission before it was entered at Cannes, we would most definitely have requested that its content either be edited to contain only footage of actual campaign elements (like the PR event we hosted for a sizable group of Vietnamese journalists, which was enormously successful) and accurate statistics, or that it be withdrawn altogether.”
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