Aug
23
Ogilvy Poised to Win Coke Zero
Posted in: Uncategorized
Ogilvy & Mather is poised to win the consolidated global and North America Coke Zero creative business, according to people familiar with the situation.
Ogilvy had handled the brand abroad while Droga5 had been responsible for marketing in North America. The brand’s creative has not been exclusive to those agencies, however — McCann subsidiary Fitzgerald & Co. handles assignments for the brand, including a college football campaign starting later this month.
“Droga5 and Ogilvy are great roster agencies of ours here in North America and around the world. We’re constantly evaluating ways to work with them across our portfolio of brands in new and different ways,” said a Coca-Cola spokeswoman, declining to comment further.
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