Ogilvy & Mather Names Lou Aversano First New York CEO
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Ogilvy & Mather has promoted Lou Aversano to the newly created post of chief executive officer in New York, reporting to John Seifert, North America chairman and CEO. Mr. Aversano had been chief operating officer in New York.
Mr. Seifert had been overseeing Ogilvy’s flagship New York office as well as all of North America. Lauren Crampsie, chief marketing officer, said the agency created the new CEO spot to help navigate growing questions about what agencies should be doing, what talent they should handle and the content they should produce. “We want our flagship office to take responsibility and control,” she said. “And we want one leader driving that decision.”
Most of Ogilvy’s global clients are also serviced out of New York, she said, so the agency wanted one person to oversee that.
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