May
02
Oakley's 'It's OK' makes the viral chart in convincing fashion
Posted in: Uncategorized
A two-minute-plus paean to athletic passions (and sunglasses) from Oakley debuts on the Viral Video Chart this week, making the case that at least some of the views we call “viral” are legitimately initiated by enthusiastic consumers, not 100 percent forced in the form of ads. From the comments on the video’s YouTube page: “I never watched an YouTube ad that made me want to watch it again or not skip it until this video …”
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