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Online
O Estado De São Paulo

FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Executive Officer:Joanna Monteiro
Chief Executive Director:Fabio Simoes
Art Director:Rafael Beretta, André Vervloet
Copywriter:Romero Cavalcanti
Graphics Production:João Albertini, Diego Bischoff, Daniela Fonseca, Camila Galdêncio
Reviewer:Miriam Audi, Paula Costa, Luciana Palmieri
Art Buyer:Tina Castro, Carol Silva, Daniel Goncalves
Projects:Gerson Lupatini, Suelen Mariano
Technology:Gerson Lupatini, Marcio Bueno
Creative Technologist:Victor Hugo Odo
Digital Production:UmStudio.Com
Account:Cris Pereira, Anna Santana, Henrique Silva, Juliana Peralta, Renato Coelho
Rtv:Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Motion:Thiago Scalon “Mineiro, ” Rodrigo Resende
Editor:Thiago Scalon “Mineiro, ” Dudu Doria
Photography:Antonio Brasiliano
Client Approval:Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre